What You Should Consider When Starting Up Starting up is a very curious exercise. It can fill up the ambitious void in your heart and give you an amazing boost on one day and make you fall flat on your face the very next moment without a warning, and it is this unpredictability that draws… Read more
Tag Archives: product positioning
10 Ideas to Market a Product Big (Without Always Paying Big)
There’s literally tons and tons of ways for how to market a product, without breaking the bank, and without spending thousands on a marketing consultant. 1. Product Reviews One of the very first things you want to do, is create credability for your product. This requires you to have expert opinions on your product… Read more
How to Market a Product by Blogging
How to market a product by blogging is cheap and easy to do. We all know content is king in Google…and whoever rules the content war rules the search engines war. Why is everyone so hung up on the search engines? Because it’s FREE. That’s what organic means. Free and cheap marketing means a higher… Read more
Building a Disruptive Technology
I wanted to back track a little today on my product positioning article to talk about building a disruptive technology. C’mon guys…I thought we were beyond the products? (Kidding …alright that wasn’t funny, I have a bad sense of humor). Let’s talk about how a disruptive technology is different than a streamline product, how it… Read more
How to Brand a Product
Out of all the things you do when you build a product, how to brand a product is the best part. And when you brand a product, it’s all about innovation, creativity, love for your customer, and paying attention to what they really want. How to Brand a Product 1. Start with the Customer Getting… Read more
5 Examples of Product Positioning
So you’re developing a new product, or maybe just revamping an old one? Here are 5 easy product positioning examples to get the creative juices flowing! Product Positioning Example #1: Positioning your Product with Added Value Product positioning in this example is done by giving additional value to your product, at a lower cost. Start… Read more
Product Positioning Strategy Example
Product positioning is a part of market positioning. Market positioning defines how your business, product, and brand fit into the market. All three should work together seamlessly and create the overall “image” about you, and your business. These help define your overall market positioning, and from there you can create a working strategy: Brand Positioning… Read more
3 Tips to Reduce Time to Market
The ability to reduce time to market (also known as TTM) is especially valuable for a start up. Leading competitors may have all the time in the world, but a small start up fighting for space in the market lacks that option. In this case, I’m refering to high growth start ups in general; but… Read more
Positioning Products on the Internet
Positioning a company’s product on the Internet can be very much like positioning it anywhere else, and just as different. There are many advantages, as well as disadvantages that you should explore before going any further. Here are questions and things you may want to consider when determining if an internet position is right for… Read more
Maximize your Product’s Potential
Positioning Product Strategies for Maximum Market Exposure We all know exposure is useless without a great marketing strategy. And great marketing strategies don’t mean a thing if your product strategies aren’t positioning to perform. I generally see one side or the other: People have a great product, but can’t get the exposure; the product dies…. Read more
