10 Tips & Tools to Market a Small Business A business well started should be well marketed too. Only a well marketed business can bring in the expected returns. If you’re an entrepreneur who’s taken the big leap towards starting a business after years of speculation, you need to move now and move fast. You’re… Read more
Tag Archives: Market Positioning
How to Market a Service Based Business
How to market a service is much more different than how you market a product. But luckily, it can be much easier, and can cost much less. Here are some simple steps to help you get started marketing your service based business: Start Your Service Niche Who are you? What’s the one thing you do… Read more
10 Ideas to Market a Product Big (Without Always Paying Big)
There’s literally tons and tons of ways for how to market a product, without breaking the bank, and without spending thousands on a marketing consultant. 1. Product Reviews One of the very first things you want to do, is create credability for your product. This requires you to have expert opinions on your product… Read more
How to Market a Product by Blogging
How to market a product by blogging is cheap and easy to do. We all know content is king in Google…and whoever rules the content war rules the search engines war. Why is everyone so hung up on the search engines? Because it’s FREE. That’s what organic means. Free and cheap marketing means a higher… Read more
Getting Creative with Startup Marketing!
Marketers market a business. Maintenance marketing, we’ll call it. A startup founder has to market a startup. Traction marketing, we call this. It’s creating traction. Creating initial traction requires you to be smooth, cool, creative, imaginative, and takes a ton of energy. Kinda hard to pay a marketer (the good one’s are expensive), when you… Read more
Customer Market Research Methods
Customer market research methods are important to any startup, or the innovation of an existing business. Too many times, a business will have a standard way of conducting customer research. Really, all you need to do is fit your research methods to your customer. Whether you’re a founder, an Entrepreneur crafting your first business plan,… Read more
Conducting Market Research for Free
When I founded my first business, I had so much trouble conducting market research for my business…that I ended up paying someone to do it. Don’t pay someone else for conducting your market research! You can do it for free, or very cheap. I paid $1,000. It was supposed to be quality. But I’m not… Read more
5 Creative Ways to Start Marketing Yourself
Marketing..it constantly proves to be an ever growing challenge for the money strapped small business owner. There’s tons of ways to get creative with your own time and energy to market yourself. You really don’t have to be a marketing expert to get started, and yes..you can get started yourself with a tiny investment (we’re… Read more
3 Tips to Reduce Time to Market
The ability to reduce time to market (also known as TTM) is especially valuable for a start up. Leading competitors may have all the time in the world, but a small start up fighting for space in the market lacks that option. In this case, I’m refering to high growth start ups in general; but… Read more
Positioning Products on the Internet
Positioning a company’s product on the Internet can be very much like positioning it anywhere else, and just as different. There are many advantages, as well as disadvantages that you should explore before going any further. Here are questions and things you may want to consider when determining if an internet position is right for… Read more
