Research suggests as much as a whopping 80% of marketing dollars are wasted…marketing to the wrong person. Without knowing who wants to
Yesterday, I published an article on how to define your target market, and an entrepreneur sent me a question back asking “well,
Our step-by-step guide for how to brand a product. Created with expert advice, tips, tools, & examples. “The brand people feel, is just
Marketers market a business. Maintenance marketing, we’ll call it. A startup founder has to market a startup. Traction marketing, we call this.
The trick to building a better business model based on your customer, is customer insight. Great companies and brands are among the
Direct communications with customers can be a valuable component of any marketing strategy. How your customers respond to your business, and what
It’s a fact that customers are the driving force of a business. How do you build customer relationships though? It takes time