At first, I was going to write something today like 5 Tips to Market with Social Media – then I realized that’s not the problem. The problem is….most social media annoys the crap out of people. So today, this is a serious look into social media marketing for small businesses. In which I’ll call….are you… Read more
Tag Archives: Customer
How to Market a Service Based Business
How to market a service is much more different than how you market a product. But luckily, it can be much easier, and can cost much less. Here are some simple steps to help you get started marketing your service based business: Start Your Service Niche Who are you? What’s the one thing you do… Read more
How to Brand a Product
Out of all the things you do when you build a product, how to brand a product is the best part. And when you brand a product, it’s all about innovation, creativity, love for your customer, and paying attention to what they really want. How to Brand a Product 1. Start with the Customer Getting… Read more
Getting Creative with Startup Marketing!
Marketers market a business. Maintenance marketing, we’ll call it. A startup founder has to market a startup. Traction marketing, we call this. It’s creating traction. Creating initial traction requires you to be smooth, cool, creative, imaginative, and takes a ton of energy. Kinda hard to pay a marketer (the good one’s are expensive), when you… Read more
The Secret to Customer Insight
The trick to building a better business model based on your customer, is customer insight. Great companies and brands are among the few who truly dedicate their time and energy to learning about their customer: customer empathy, customer appeal, and the relationship between you & your customer. As a start up, your product should evoke emotion within… Read more
5 Tips to Communicate with Customers
Direct communications with customers can be a valuable component of any marketing strategy. How your customers respond to your business, and what they think of you, is directly influended by your communications. Direct communications build relationships with your customers, letting them get to know your business and brand on a personal level. Here are 5… Read more
Customer Segments in the Real World
Have you ever filled out an angel’s application and it asks for your customer segments? If you have, I’m going to tell you what the heck it is, and how to do that. I’ll start by defining customer segments. Customer Segments are groups of people that your business will target. There’s different ways you can… Read more
How to Build Customer Relationships
It’s a fact that customers are the driving force of a business. How do you build customer relationships though? It takes time to establish relationships, and to nuture them as well? There are many ways to do this, directly or indirectly. Decide which ones are best for your business to offer. Let’s start with direct… Read more
