How to Delegate Like An Entrepreneur
Believe it or not, you will eventually get the opportunity to delegate in your business….here’s how to make the most out it:
Delegate to the Right Person
All delegating must revolve around value. Because every entrepreneur knows, delegating costs money. Value trickles down through a business: value is created, managed, and then maintained. This determines who you should delegate to. You can’t expect an administrative assistant to create value, but you can expect them to maintain value.
Executive Team- When you want to delegate to create value.
This is where you delegate entire departments to A players. They oversee and carry the vision for those functions. People that know how to hire and manage. What’s different about an executive team is they are people you don’t have to manage & delegate to on a regular basis. You should be spending a longtime (sometimes years) recruiting executive team members.
Set the vision. Break that vision down into departments, usually: technology, marketing, operations, vision. Then, delegate large goals for each. Think 3 major milestones per year.
Mid Management- When you want to delegate to manage value.
These people you should delegate management of non-management level workers to. They are usually extroverted, people type people who need minimal supervision. The executive team should establish clear goals for them. Mid-management should then take those goals, and break them down into tasks for non-management.
Non Management- When you want to delegate to free up your time, so you can add value.
This is who you delegate those repetitive, quick, or tedious tasks to. People like an administrative assistant, virtual assistant, social media assistant, clerks, or marketing assistant. Delegating to them doesn’t usually add value. Other then to take tasks off your shoulders, so you can focus on creating value. Most of this work can be done virtually, try sites like ODesk and Elance.
Vendors- When you want to delegate a short term project.
Many times, you’ll have a short term project (like logo or web design) that needs to be handled. Projects like this usually requires expertise, without long term commitment. If the project is large, delegate it to an agency. If the project is small, delegate it to a freelancer. Always set budgets.
Interns– When you want to get a fresh perspective & possibly some free/cheap labor.
Here’s the legal deal with how to delegate to interns: if you’re not paying them, you have to provide them educational value.
Overcome Your Own Delegating Issues
Now you’ve figured out who to delegate to. Perfect. Your next challenge when you learn how to delegate, will no doubt be: “no one cares about it as much as I do”. Or “no one can do it like I do”. This is because something happens in a small business: you probably weren’t the working type, but then keeping your business alive forced you to become one. So you dug in it. Became a workaholic. Learned everything by doing. You may not be an expert- but you have become the only expert of your business.
In a way, that’s still false. People can do it as good as you do, if not better. More then likely because they have the ability to engage in tedious, repetitive tasks. But it only appears like they can’t because you figured out the process. You figured out the way, the business model (and if you haven’t, you should probably hire a consultant). You have to spend the time teaching them how to do it.
If you don’t want to train them, refer to the executive team.