Category Archives: Product

5 Things to Consider When Starting Up

5 Things to Consider When Starting Up

What You Should Consider When Starting Up Starting up is a very curious exercise. It can fill up the ambitious void in your heart and give you an amazing boost on one day and make you fall flat on your face the very next moment without a warning, and it is this unpredictability that draws… Read more

10 Ideas to Market a Product Big (Without Always Paying Big)

10 Ideas to Market a Product Big (Without Always Paying Big)

  There’s literally tons and tons of ways for how to market a product, without breaking the bank, and without spending thousands on a marketing consultant. 1. Product Reviews One of the very first things you want to do, is create credability for your product.  This requires you to have expert opinions on your product… Read more

How to Market a Product by Blogging

How to Market a Product by Blogging

How to market a product by blogging is cheap and easy to do.  We all know content is king in Google…and whoever rules the content war rules the search engines war.  Why is everyone so hung up on the search engines?  Because it’s FREE.  That’s what organic means.  Free and cheap marketing means a higher… Read more

Building a Disruptive Technology

Building a Disruptive Technology

I wanted to back track a little today on my product positioning article to talk about building a disruptive technology.  C’mon guys…I thought we were beyond the products?  (Kidding …alright that wasn’t funny, I have a bad sense of humor). Let’s talk about how a disruptive technology is different than a streamline product, how it… Read more

How to Brand a Product

How to Brand a Product

Out of all the things you do when you build a product, how to brand a product is the best part.  And when you brand a product, it’s all about innovation, creativity, love for your customer, and paying attention to what they really want. How to Brand a Product 1. Start with the Customer Getting… Read more

Get Your Product to Your Customer

Getting your product to your customer is the ultimate driving force of business.  Your customers will never know your out there if they don’t have some means of getting to (or seeing) your product.  I wanted to address this issue today, because this seems to be the next major hurdle for the small business owner… Read more

Product Positioning Strategy

One of the main highlights of running any type of business is having your customers constantly coming back for more of your products – over and over again. In order to increase sales and promote customer loyalty and therefore repeat business, small business owners must focus on finding their niche. It is therefore important for… Read more