So you’re developing a new product, or maybe just revamping an old one? Here are 5 easy product positioning examples to get the creative juices flowing! Product Positioning Example #1: Positioning your Product with Added Value Product positioning in this example is done by giving additional value to your product, at a lower cost. Start… Read more
Category Archives: Product Positioning
Product Positioning Strategy Example
Product positioning is a part of market positioning. Market positioning defines how your business, product, and brand fit into the market. All three should work together seamlessly and create the overall “image” about you, and your business. These help define your overall market positioning, and from there you can create a working strategy: Brand Positioning… Read more
3 Tips to Reduce Time to Market
The ability to reduce time to market (also known as TTM) is especially valuable for a start up. Leading competitors may have all the time in the world, but a small start up fighting for space in the market lacks that option. In this case, I’m refering to high growth start ups in general; but… Read more
Positioning Products on the Internet
Positioning a company’s product on the Internet can be very much like positioning it anywhere else, and just as different. There are many advantages, as well as disadvantages that you should explore before going any further. Here are questions and things you may want to consider when determining if an internet position is right for… Read more
Maximize your Product’s Potential
Positioning Product Strategies for Maximum Market Exposure We all know exposure is useless without a great marketing strategy. And great marketing strategies don’t mean a thing if your product strategies aren’t positioning to perform. I generally see one side or the other: People have a great product, but can’t get the exposure; the product dies…. Read more
Product Positioning Strategy
One of the main highlights of running any type of business is having your customers constantly coming back for more of your products – over and over again. In order to increase sales and promote customer loyalty and therefore repeat business, small business owners must focus on finding their niche. It is therefore important for… Read more
4 Easy Steps to a Market Positioning Strategy
What is a market positioning strategy, and how do you create one? A market positioning strategy is a strategy that demonstates the product’s market position against competitors. (If you’re here, you should’ve already identified your competitors and target market). Start by analyzing your competitor’s position, to include their: Organization Products Brand Now that you’ve analyzed your… Read more
