10 Tips & Tools to Market a Small Business A business well started should be well marketed too. Only a well marketed business can bring in the expected returns. If you’re an entrepreneur who’s taken the big leap towards starting a business after years of speculation, you need to move now and move fast. You’re… Read more
Category Archives: Market Positioning
How to Market a Service Based Business
How to market a service is much more different than how you market a product. But luckily, it can be much easier, and can cost much less. Here are some simple steps to help you get started marketing your service based business: Start Your Service Niche Who are you? What’s the one thing you do… Read more
10 Ideas to Market a Product Big (Without Always Paying Big)
There’s literally tons and tons of ways for how to market a product, without breaking the bank, and without spending thousands on a marketing consultant. 1. Product Reviews One of the very first things you want to do, is create credability for your product. This requires you to have expert opinions on your product… Read more
Getting Creative with Startup Marketing!
Marketers market a business. Maintenance marketing, we’ll call it. A startup founder has to market a startup. Traction marketing, we call this. It’s creating traction. Creating initial traction requires you to be smooth, cool, creative, imaginative, and takes a ton of energy. Kinda hard to pay a marketer (the good one’s are expensive), when you… Read more
5 Creative Ways to Start Marketing Yourself
Marketing..it constantly proves to be an ever growing challenge for the money strapped small business owner. There’s tons of ways to get creative with your own time and energy to market yourself. You really don’t have to be a marketing expert to get started, and yes..you can get started yourself with a tiny investment (we’re… Read more
3 Tips to Reduce Time to Market
The ability to reduce time to market (also known as TTM) is especially valuable for a start up. Leading competitors may have all the time in the world, but a small start up fighting for space in the market lacks that option. In this case, I’m refering to high growth start ups in general; but… Read more
Positioning Products on the Internet
Positioning a company’s product on the Internet can be very much like positioning it anywhere else, and just as different. There are many advantages, as well as disadvantages that you should explore before going any further. Here are questions and things you may want to consider when determining if an internet position is right for… Read more
4 Easy Steps to a Market Positioning Strategy
What is a market positioning strategy, and how do you create one? A market positioning strategy is a strategy that demonstates the product’s market position against competitors. (If you’re here, you should’ve already identified your competitors and target market). Start by analyzing your competitor’s position, to include their: Organization Products Brand Now that you’ve analyzed your… Read more
