Typically, a brand is an intrinsic representation of you, your company and how you want the target market you’re addressing to view you or your company! It describes (or should describe) your values to the core. How do you position your brand after all? How do you make it stand strong in front of a… Read more
Category Archives: Brand Positioning
How to Brand a Product
Out of all the things you do when you build a product, how to brand a product is the best part. And when you brand a product, it’s all about innovation, creativity, love for your customer, and paying attention to what they really want. How to Brand a Product 1. Start with the Customer Getting… Read more
4 Tips to Build Your Brand Personality
Someone once told me…the founder’s personality is all that matters in a business. The founder is the business. And a good business is like a person…it has a brand personality. Often, you as the founder, or business owner, creates the brand personality. It should resemble you. The products should resemble you. It should turn the… Read more
How to Brand a Startup
What’s wrong with the startup brand in the above picture? He’s boring. He sucks. He has no brand. He has no excitement. No passion…. Read more
Position a Great Brand in 4 Easy Steps
Your brand is not a logo, not an ad, and not a product. How you position your brand sends a very specific message to your customers. It’s a promise to your customers. What you say to your customers, and how you say it, is all conveyed through your brand. Brand position then, is your brand’s… Read more
Positioning your Brand
A brand is not a logo, not an ad, and not a product. It’s a promise to your customers. What you say to your customers, and how you say it, is all conveyed through your brand. Brand positioning then, is your brand’s place in the market (or how your customer perceives your brand). There are 4… Read more
