Direct communications with customers can be a valuable component of any marketing strategy. How your customers respond to your business, and what they think of you, is directly influended by your communications. Direct communications build relationships with your customers, letting them get to know your business and brand on a personal level.
Here are 5 tips to directly communicate with your customers, and increase the success of your marketing strategy:
Interact with your Customers
Interact with your customers on a personal level. Your customers not only invest in your products, but now they are investing in a relationship. Incorporating direct communications by interacting with customers is a primary strategy used by blogs. Take the time to respond, personally, to their questions and concerns. Show genuine concern.
Work to Understand your Customer’s Problems
Try following your customers around for a day, and experience their problems 1st hand. This involves caring, compassion for your customers, and observing. Until you understand someone’s problems, it’s impossible to solve them. Use direct communications methods to acknowledge their problems.
Direct Communications With Knowledge
Don’t just acknowledge problems, solve them. Customers come to you because you have knowledgable insight for solutions. It applies to any successful business: such as consultants (they offer knowledge solutions) and business coaches.
Direct Communications through Your Product
Apple initally created iPhone and iMac around the “visionary artist” types who were visually skilled, and struggled with the technical layout of the blackberry. Their products directly communicated to customers “we understand your struggles, and we have your solution”. To solve a problem correctly, you really have to get down into issues alot of companies won’t touch. Step out of their box
Use Direct Communications Tools
Many brand name companies are now interacting with their customers on Twitter, Linked In, etc. These are great tools for direct communications, customers use these services because they are seeking interaction and relationships.